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Innovative business collaboration launched
May 18th, 2013
[by David Armstrong]
A sizeable section of Tasman's small-business community attended the launch last night of what may be the most adventurous business collaboration in Motueka's history - the Dream Maker dream wedding promotion.
The ambitious venture, dreamed up by Kaiteriteri-based Terri Everett (pictured right), aims to promote the Nelson, Tasman and Golden Bay area into the New Zealand capital for weddings, events and honeymoons.
About 50 local businesses are working with Terri to provide goods, services and promotions which will slot into the jigsaw puzzle to make this destination a complete picture for New Zealand and international parties.
The key promotion under way at present is a huge radio campaign by Media Works through Nelson MoreFM, which is running a competition for couples to enter to win a dream wedding and honeymoon.
At the official launch last night at Riverside Cafe and meeting room, Media Works said they had received 153 entries from the Top of the South and are in the process of sorting and sifting them with the aim of finding six finalists.
They will then take part in three weeks of on-air testing, games and challenges to find the winner of the 12-day wedding package valued at over $30,000.
One major feature of the launch last night was the first showing of the classy DVD featuring Mapua songstress Aly Cook singing the beautiful song she wrote specially for the promotion, in settings around the region further beautified by model bride Danielle. In a fitting preview, Aly was there to sing her song live, accompanied by keyboardist Liam Ryan and the calmly picturesque Danielle.
Terri says the idea came well over a year ago with local businesses who struggled to promote themselves in this difficult economic time.
Terri, the Dream Maker, had "heard it all, negativity on how you could not promote your business without thousands of dollars in your bank account". Never one to stand down, she initiated the Dream Maker Dream Wedding Competition.
"This is not a quick flash in the pan campaign. It's been moulded over a three year period to maximise impact and build a great team with determination to work together in an open manner for the good of all," she said.
The first year was spent putting the puzzle pieces together, creating an event that would encourage public participation with the local radio impact. Building a strong and vibrant social networking campaign has also been a key goal.
Terri speaks at the launch of the Dream Maker promotion, accompanied by Danielle
"Itís been an incredible year full of new experiences. While meeting such wonderful people open to my vision, we've already captured the possibilities available to ourselves on a tiny budget.
"It's about being realistic about change, being willing to take a new track and share what we have. I know that this event will not end in October for the businesses involved, it will be just the beginning.
"The campaign is a local one for practical reasons, but the long term vision is to promote what we have to the wedding and honeymoon destination world market."
Terri said she spent hours researching what was already available in the world and believes she is building a unique concept to cover every requirement for a destination dream event, providing "everything from the high end to the budget, the thrills to the relaxation and nature. It's all here but wasnít readily available to find."
She said that she had never anticipated the willingness of companies to offer so much. "It's giving strength to the new concept of cross networking and global networking."
For more information, visit www.thedreammaker.co.nz
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